If the headline isn’t baffling enough, can you imagine the panic internally with their IT department? (see picture below)

I know personally in some cases, your hosting or domain provider has some default settings where they have your registered domains set to automatically renew on an annual basis.  There are some scenarios where you can forget to switch on the automatic renewal because your provider doesn’t do the automatic annual renewal by default in the settings/control panel.

Big marketing automation giant, Marketo, dropped the ball for neglecting to renew their dot com domain ‘Marketo.com’, which is used for their system’s marketing email tracking links.

After a few hours past 7 am on Tuesday morning July 25th, Marketo finally got a grasp on the domain issue and everything went back to normal.

 

Read the full story here: Marketo Story – theregister.co.uk